SEO can reflect their own enterprise value?

How to choose a professional SEO company

1. Advantages of SEO

(1) Customers take the initiative to visit

Think about why we use Baidu and Google, because we want to get the information we want. Users search for a word on Baidu, then log into our website and click on it only when they want it and are interested. In contrast to traditional marketing such as telemarketing, the company will automatically call the user and say, "We have X product here, let me introduce you." "Many people were disgusted and hung up. Why? Because they're not interested and think you're wasting his time. Xu is different. As long as the site is optimized to the search engine's home page, users need to find it automatically. I understand our website, as long as the website experience is good, the user is moved, the conversion rate must not worry.

Take wedding photos, for example. If a user in Baidu search "Zhengzhou which wedding photography is good" such keywords to visit your website, there will be demand. These are our target customers. What else do users do when they search for this word? So SEO can bring the real needs of expected users to the corporate website.

(2) Low marketing costs

Websites can improve the ranking of some keywords through SEO optimization. sem company singapore The cost of spending is only the human cost, the user clicks for free. Through paid marketing, if you want to bring potential customers to these keywords, you need to constantly invest in advertising, and SEO will undoubtedly save advertising costs for enterprises. Even if companies don't cut their advertising budgets, they can plow those expenses into more keyword rankings.

(3) High cost performance

SEO is one of the most economical and long-lasting methods of technical promotion. Companies want to use low-cost methods with good results. Although there are many small and medium-sized enterprises in our country, they can have a lot of budget every year to advertise on Chinese TV and many traditional media, but they still have their own SEO team to do a good job in SEO, do a good job in keyword ranking, and attract more users. For example, 58 city website, mainly through the development of SEO tools can be queried. This website system needs to get 2.9 million to 4 million free SEO traffic per day using Baidu.

(4) Long-term validity

Search engine optimization is not like PPC (pay per click), online network advertising, etc., once they are discovered they can suspend payments, or suspend investment. Traffic to the website stopped. Maybe we increase the traffic to the learning site through the practice of activity content marketing, but this is such a short time, as long as this thing is over, traffic management will be suspended. But SE0 is not the same, as long as you continue to improve the development of their own site in the search engine natural environment ranking, site traffic will affect has always existed, and because if the ranking up, it is difficult to fall down.

2. Disadvantages of SEO

(1) The effect time is long

In general, the effect of SEO time, according to the difficulty of different degrees of development of keywords takes 1 to 3 months, but if it is an unpopular industry, you can see the learning effect by simply optimizing it for one or two weeks. So they can not be achieved overnight, it is necessary to improve the business management of SEO to have a full understanding of student awareness and mental health expectations.

(2) High communication cost

For large enterprises, there are many departments and complex processes, so SEO optimization requires the cooperation of many departments, such as product, design, technology, editing, public relations, communication and other costs. A good SEO or SEO product manager requires strong organizational communication and cross-functional coordination skills. But for small and medium-sized business websites. With fewer marketers and fewer people who know this, the cost of communication can be greatly reduced.

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