There are three factors that affect the rebound rate

Everyone must know the meaning of bounce rate. It means that when users visit your website, they only browse one page and then leave. It shows that the value of the website is not very high for the user,google seo course singapore and the answer he wants is not obtained on the page. Bounce rate calculation formula = number of times you leave the website after visiting a page/total number of visits.

Three factors that affect the bounce rate of corporate websites

1. Traffic channels

Users attracted by advertisements are basically attracted by a certain point in the advertisement.google seo optimization guide If the website doesn’t have any features, users won’t spend much time on it. The traffic quality of users who visit the website by searching for keywords will be better. You can use Baidu's statistics to analyze the bounce rate of your website (of course, this depends on whether your keyword settings are reasonable).

2. Comprehensive browsing speed

The browsing speed of the web page is also one of the important factors that affects the bounce rate of the website.seo agency singapore If the user visits the website and the page jump time is too long, the user will not have the patience to wait and will choose to close the window and leave directly. The search engine will think that the user experience of this website is not good. Well, naturally we will not give good rankings. Users can accept a waiting time of 3 seconds when opening the web page. Therefore, the opening speed of the website needs to be optimized.

3. Content quality

There are a large number of high-quality original articles on the website, which can provide readability for users. Users enter the website by searching for keywords, and the content of the articles is to meet the needs of users. Content quality is conducive to improving website content collection and website weight. Improving website weight can drive the ranking of a large number of long-tail words.

The higher the bounce rate of a website, the less attractive the website is to users, and the lower the evaluation of the website by search engines. Therefore, the bounce rate is one of the important criteria for measuring the quality of website content.